Onlynaturalpet.com makes money from their paid search marketing campaigns. Not just ROAS, but actual profit.
The amazing thing isn’t that it’s true. It’s that we know it.
We know exactly how much profit and where it comes from. Which engines. Which campaigns. Which ad-groups. Which keywords.
This is unusual because the search engines reporting systems, and most analytics [...]

[Read more →]

Remember the days of Microsoft Word Version 3.11? Aldus PageMaker 4.2? There used to be no way to get a feel for if your backup utility was new or if a spreadsheet package was old. Then Adobe released Illustrator ’88 (at least they’re the first one I remember doing it) and soon after Microsoft went [...]

[Read more →]

The reason we want full and easy access to true ROI numbers for our paid search campaigns is so that we can make smarter decisions about improving those campaigns. The Google Adwords Blog recently wrote about how to calculate ROI using Adwords (see earlier commentary) and included in the final post some recommendations on what [...]

[Read more →]

A few weeks ago I posted a series on ROAS (first, second, third, fourth) which focused on the fact that ROAS isn’t really a very good metric and calculating and using true ROI is far more powerful. A few days later, Google’s InsideAdwords started a series on the same topic.
Yesterday they concluded their series (first, [...]

[Read more →]