Who are you playing against in the game of paid search advertising?
There are at least three candidates:

Other Advertisers – It seems this is how most people think about it. You’re trying to get qualified traffic and so are ‘they’. You have to pick the right keywords, write compelling creative, and set the bids that get [...]

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While at Ad-Tech a few weeks ago, I had the chance to talk to Webmaster Radio about Commerce360, paid search marketing, and our ClickEquations software. You can listen to the full interview below. (Note there are a few commercials before the interview begins)

WEBMASTER RADIO

Commerce 360
Show:
ad:tech
Channel:
Conferences

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The Google paid search marketing juggernaut continued, driving $4.23 billion in revenue in the third quarter. Since this money is supposed to be earned delivering performance-based results for advertisers, it’s funny that they don’t simultaneously report on increases in click-through-rates, conversions, ROAS or better yet revenue or ROI for advertisers. (Obviously they [...]

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As the Adwords system continues to expand and adjust to both changes in the marketplace and those driven by Google’s own tinkering, a trend is emerging. Changes which claim to be aimed at benefiting either advertisers, publishers, or searchers – and may provide some level of such benefit – but much more clearly benefit the [...]

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A portion of the political and online marketing worlds are fired up about Google’s refusal to run ads from Republican Senator Susan Collins due to conflict with the Google Trademark policy regarding MoveOn.org. This policy allows any trademark holder, to prevent other people or organizations from using their trademarks in the headline or the [...]

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Remember the days of Microsoft Word Version 3.11? Aldus PageMaker 4.2? There used to be no way to get a feel for if your backup utility was new or if a spreadsheet package was old. Then Adobe released Illustrator ’88 (at least they’re the first one I remember doing it) and soon after Microsoft went [...]

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The reason we want full and easy access to true ROI numbers for our paid search campaigns is so that we can make smarter decisions about improving those campaigns. The Google Adwords Blog recently wrote about how to calculate ROI using Adwords (see earlier commentary) and included in the final post some recommendations on what [...]

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A few weeks ago I posted a series on ROAS (first, second, third, fourth) which focused on the fact that ROAS isn’t really a very good metric and calculating and using true ROI is far more powerful. A few days later, Google’s InsideAdwords started a series on the same topic.
Yesterday they concluded their series (first, [...]

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