Dear Advertiser:
We’ve noticed that you have some money that we’re not getting. This is naturally a situation which causes us grave concern, and so we’ve assigned a team of ambitious young engineers and MBA’s to the problem, and we’re excited to tell you what they’ve come up with: Automatic Budget Depletion.
Yes, it sounds too good [...]

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Who wouldn’t want the web to be faster? Well it’s going to get faster, because soon begins a Google-Tax on load times.
As part of our continuing efforts to improve the user experience, we will soon incorporate an additional factor into Quality Score: landing page load time. Load time is the amount of time [...]

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The beta launch of Google’s ‘Automatic Keyword Matching’ (AKA: Ultra-Broad Match) and the ensuing reaction (here, here, here, and here ) makes it a great time to talk about Broad Match and the role Google and PPC Management should play in your campaigns.
Why Match Types
Match types exist because it’s impractical to define or purchase keywords/phrases [...]

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Branded keywords play an important-often dominant-role in your paid search marketing programs.
It’s therefore vital to intelligently manage and organize branded keywords. It’s also very important, and a completely separate task, to control how branded queries are matched with other keywords in your PPC programs.
Why Branded Terms Are Different
Brand term click-through-rates and conversion rates generally exceed [...]

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ClickFraud tracking company Click Forensics Inc. announced today that “industry average fraud rate rose to 16.6% for fourth quarter 2007, up from the 14.2% click fraud rate for the same quarter in 2006 and 16.2 percent for third quarter 2007.”
I wish could trust these numbers. But I really don’t. They could be high or low, [...]

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How important is the latency reporting problem for PPC discussed earlier this week?
Take a look at this report snippet from onlynaturalpet.com. As part of our initial work on the account we’ve been cleaning up the organization of many ad-groups, so since early December there has been quite a lot of campaign and ad-group reorganization going [...]

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Another interesting fact learned at the Channel Intelligence Retail Summit: According to David Stewart, Google’s Platform Marketing Manager, Commerce & Analytics - text ads with the [...]

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It’s been a while since I’ve spent time in Omniture Discover 2, but today I had a question that I thought it could answer.
OnlyNaturalPet.com is very interested in the number of new customers being driven via paid search. So I popped into D2 and quickly segmented units and sales for paid search by all visitors [...]

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The fact that many paid search visitors come to the website multiple times from multiple sources is well known, but solid stats about this aspect of user behavior are hard to come by. I’m down at the Channel Intelligence Retail Summit in Orlando, and they’ve just shared some interesting related data.
The following numbers are based [...]

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Many of the visitors who click your paid search ads don’t complete a purchase on the day of their click and initial visit, but instead come back some number of days later and buy.
The paid search engine tracking tools and major web analytics packages can (generally) track these delayed purchases. They assign credit for this [...]

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