It’s proven hard for most companies and people to really grok the end of interruption marketing. The natural inclination seems to be to try and interrupt people in new ways. Certainly if you read most of the frothy press and comments about the new FaceBook Advertising Scheme (FAS) (best ones I’ve found are ones are [...]

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As conversation becomes yet another overused buzzword there’s a grave danger that it will (somewhat ironically) lose meaning. Have a ‘conversation with your market’ starts to become a code word for marketing in all its typical vague glory rather than a specific break from the past. Witness the term ‘web 2.0′ which now means everything [...]

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