The top 10 conversion rates by online retailers in January ranged from 9.6% (Amazon.com) to 14.1% (proflowers.com), according to Nielsen/NetRating (insert huge grain of salt here).
Depending on your disposition, this is either encouraging or disheartening news.

Does it mean that 10-15% conversion rates are a goal you should work towards?
Does it mean your 2.4% conversion rate [...]

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How important is the latency reporting problem for PPC discussed earlier this week?
Take a look at this report snippet from onlynaturalpet.com. As part of our initial work on the account we’ve been cleaning up the organization of many ad-groups, so since early December there has been quite a lot of campaign and ad-group reorganization going [...]

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It’s been a while since I’ve spent time in Omniture Discover 2, but today I had a question that I thought it could answer.
OnlyNaturalPet.com is very interested in the number of new customers being driven via paid search. So I popped into D2 and quickly segmented units and sales for paid search by all visitors [...]

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Negative keywords are an important part of designing any paid search campaign. They’re also often overlooked and frequently under utilized.
Looking at search query reports on a campaign, ad-group, or keyword level certainly makes it clear that without the right negatives, you’re paying for a lot of clicks that just don’t have any chance of converting.
But [...]

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Onlynaturalpet.com makes money from their paid search marketing campaigns. Not just ROAS, but actual profit.
The amazing thing isn’t that it’s true. It’s that we know it.
We know exactly how much profit and where it comes from. Which engines. Which campaigns. Which ad-groups. Which keywords.
This is unusual because the search engines reporting systems, and most analytics [...]

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We were greeted today in the onlynaturalpet.com Adwords account by a new ‘warning’ message:
The keywords in your account are nearing an unmanageable size. We recommend that you reduce the number of keywords within your account. This will ensure that your account includes the most targeted and relevant keywords possible. Use our AdWords Editor to [...]

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One small but important step in our setup of Onlynaturalpet.com is to configure their Omniture SiteCatalyst implementation to correctly assign revenue credit for search keywords.
As you probably know, many people execute several searches, often over the course of several days, clicking on different paid keywords along the way before finally making that purchase.
When this happens, [...]

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The first thing we look at when opening the Google or Yahoo accounts for new clients how well the current campaigns and ad-groups are organized. We want to know if the keywords are logically divided into ad-groups, and the ad-groups are logically divided into campaigns.
Organization matters because these structures determine how text-ads are matched to [...]

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It’s always interesting to take a look inside an existing paid search account for the first time. If you know what to look for it’s easy to get a pretty quick sense for the depth and quality of the existing campaigns.
When we review an account, we want to take a look at the campaigns and [...]

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OnlyNaturalPet.com is an online retailer offering natural and organic food and supplies for dogs and cats. It’s a growing online business based in Boulder CO.
Commerce360 has just begun working with OnlyNaturalPet.com on the management of their paid search marketing, and OnlyNaturalPet CEO Marty Grosjean has kindly given us permission to use our work on [...]

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