In early December 2007, Commerce360 began managing the paid search marketing programs for OnlyNaturalPet.com, a Boulder-Colorado based online retailer. With the approval of the company, we’re presenting an on-going case-study of our work on this account.
This page will act as a table of contents to all posts related to this case study:
- 12/5/07 – PPC at OnlyNaturalPets.com Announcement and Podcast
- 12/9/07 – Evaluating an Existing PPC Account
- 12/10/07 – PPC Campaign Organization Review
- 12/12/07 – Giving Keywords The Credit They’re Due
- 12/14/07 – Keyword Over-Expansion
- 12/16/07 – Tracking PPC Profit
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