Bryan Eisenberg fisked my conversion rate post (which itself was spawned by a column of his) and points out what I missed – and agree with – that your conversion rate is ultimately determined by how hard you work at earning it.

I still think there are huge advantages that some have and others don’t, but as Bryan clearly points out those advantages alone aren’t enough to win.

I certainly didn’t mean to be discouraging. More important than your place on the ‘best converting site on the web’ list, and directly to Bryan’s point, most sites should be able to improve their own conversion rate dramatically, possibly by hundreds of percentage points.

If you want do that, go read a lot more of what Bryan and his team say, or better yet hire FutureNow to help.