It’s been a while since I’ve spent time in Omniture Discover 2, but today I had a question that I thought it could answer.

OnlyNaturalPet.com is very interested in the number of new customers being driven via paid search. So I popped into D2 and quickly segmented units and sales for paid search by all visitors vs first time visitors.

Sure enough, we’re getting a pretty high count and percentage of new website visitors via our PPC programs. I can’t find first time buyers/customers yet, but I think that data may be here somewhere.

I was also reminded of the great drill-down benefit of D2 as I easily made my way through the layers of data.

As the screen shot above shows (click to enlarge) I can clearly display an entire path: Engine-Campaign-AdGroup-Keyword-Query (as covered in several recent blog posts) and see the actual products purchased for each query. That is amazing detail.

I should also point out that moving up-down-left-right within Discover is very fast. I hadn’t though about D2 last week when writing the post on how tough and slow navigation was for PPC. I’m not yet sure I can get to all the metrics I’d need for daily use here (more on that in a later post), but D2 sure allows fast and fluid omni-directional navigation.

Next, I’m going to rebuild my most favoritests calculated metrics in D2, and find/refind everything else this thing can do.

This post is part of a case-study series on the Commerce360 management of paid search campaigns for onlynaturalpets.com. It is being done with the kind permission of Only Natural Pet Store, and some data has been changed to keep PetSmart guessing. For your convenience, we’re keeping a list of all posts in the series.