Paid search reports are wrong. Inaccurate. Mis-leading.
Do not mean what you think they mean.

Do you know why?

First right answer in the comments wins a $50 iTunes gift certificate.

Here’s the statement that must be explained:

“A December 2007 PPC Expense/Revenue report pulled from either the paid search engine management consoles or your web analytics software will not accurately report how many units were sold or how much revenue was generated by December 2007 paid search spend because…”

Clues: Neither Javascript nor Cookies are involved.

Rules: Partial answers probably won’t be accepted. I’m the judge. Via comments you may all be the jury. Or the unruly crowd. But the Judge has final say. If not accurate winner, I may award the prize to the most humorous. No accounting firms or state laws involved. Commerce360 employees and people who’ve heard me tell this story are ineligible.

The Winner and The Answer will be posted on Monday.