Here’s what vision looks like:

“I like the ITouch enough that I just sent an email to the Mavs IT head to see how we fans with ITouchs could leverage WiFi in the American Airlines Center before , during and after Mavs games, HDNet Fights and other events…”

Mark Cuban, owner of the Mavs, said that on his blog today. Many other business owners would be wise to follow his example and get ahead of the impact/possibility of that browser format.

I was talking to someone today and suggested that the impact of iPhone on ecommerce was vastly under estimated in terms of what was going to happen in the coming 12 months. Smart websites are going to start crafting iPhone formatted web pages and they’ll be used in droves.

Reading Cuban’s remarks made me think that retailers should have in-house WiFi with detailed product information in iPhone/iTouch format, the kind that once-upon-a-time you could get from available and knowledgable sales people.

Put a simple code on each product, go to iphone.storename.com/productid and get all your questions answered. Wouldn’t that be great?