OnlyNaturalPet.com is an online retailer offering natural and organic food and supplies for dogs and cats. It’s a growing online business based in Boulder CO.

Commerce360 has just begun working with OnlyNaturalPet.com on the management of their paid search marketing, and OnlyNaturalPet CEO Marty Grosjean has kindly given us permission to use our work on his account as an ongoing case-study here on our weblog. Our plan is to showcase our methodology, the benefits and impact of our ClickEquations platform, and discuss issues and ideas about PPC campaigns based on situations and experiences from the onlynaturalpet.com account.

To kick-off the project, I spoke with Marty yesterday for the podcast listed below. We discussed:

• A business overview of www.onlynaturalpet.com
• The online marketing programs they’re current running
• Their history of managing paid search in house
• The goals they have for paid search marketing and why they decided to outsource to Commerce360

The podcast is about 7 minutes long. Listen to get a great introduction to the business and their experience in PPC. And watch for the inside story of our work improving the PPC results for onlynaturalpet.com in future posts on this blog.

This post is part of a case-study series on the Commerce360 management of paid search campaigns for onlynaturalpets.com. For your convenience, we’re keeping a list of all posts in the series.