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	<title>Comments on: Giving Keywords the Credit They’re Due</title>
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	<link>http://www.blogs.commerce360.com/2007/12/giving-keywords-the-credit-they%e2%80%99re-due/</link>
	<description>Paid and Organic Search Marketing, Search Analytics, and other Online Marketing Topics</description>
	<lastBuildDate>Fri, 28 Aug 2009 12:30:14 +0000</lastBuildDate>
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		<title>By: PPC Myth Week Pt 3: Kill Keywords That Dont Convert &#171; Site2Next</title>
		<link>http://www.blogs.commerce360.com/2007/12/giving-keywords-the-credit-they%e2%80%99re-due/comment-page-1/#comment-255</link>
		<dc:creator>PPC Myth Week Pt 3: Kill Keywords That Dont Convert &#171; Site2Next</dc:creator>
		<pubDate>Fri, 28 Aug 2009 12:30:14 +0000</pubDate>
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		<description>[...] There is much debate whether philosophically the first or last click should be credited &#8211; or credit be divided across keywords. And there are tools like Omniture SiteCatalyst that allow you to use “linear” allocation (again, Craig shares an example). [...]</description>
		<content:encoded><![CDATA[<p>[...] There is much debate whether philosophically the first or last click should be credited &#8211; or credit be divided across keywords. And there are tools like Omniture SiteCatalyst that allow you to use “linear” allocation (again, Craig shares an example). [...]</p>
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		<title>By: PPC Myth Week Pt 3: Kill Keywords That Dont Convert &#124; rapid-DEV.net</title>
		<link>http://www.blogs.commerce360.com/2007/12/giving-keywords-the-credit-they%e2%80%99re-due/comment-page-1/#comment-252</link>
		<dc:creator>PPC Myth Week Pt 3: Kill Keywords That Dont Convert &#124; rapid-DEV.net</dc:creator>
		<pubDate>Mon, 15 Jun 2009 06:00:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogs.commerce360.com/2007/12/giving-keywords-the-credit-they%e2%80%99re-due/#comment-252</guid>
		<description>[...] There is much debate whether philosophically the first or last click should be credited - or credit be divided across keywords. And there are tools like Omniture SiteCatalyst that allow you to use &#8220;linear&#8221; allocation (again, Craig shares an example). [...]</description>
		<content:encoded><![CDATA[<p>[...] There is much debate whether philosophically the first or last click should be credited &#8211; or credit be divided across keywords. And there are tools like Omniture SiteCatalyst that allow you to use &#8220;linear&#8221; allocation (again, Craig shares an example). [...]</p>
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		<title>By: PPC Myth Week Pt 3: Kill Keywords That Dont Convert&#160;&#124;&#160;iMarketwell</title>
		<link>http://www.blogs.commerce360.com/2007/12/giving-keywords-the-credit-they%e2%80%99re-due/comment-page-1/#comment-251</link>
		<dc:creator>PPC Myth Week Pt 3: Kill Keywords That Dont Convert&#160;&#124;&#160;iMarketwell</dc:creator>
		<pubDate>Thu, 21 May 2009 12:53:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogs.commerce360.com/2007/12/giving-keywords-the-credit-they%e2%80%99re-due/#comment-251</guid>
		<description>[...] There is much debate whether philosophically the first or last click should be credited - or credit be divided across keywords. And there are tools like Omniture SiteCatalyst that allow you to use &#8220;linear&#8221; allocation (again, Craig shares an example). [...]</description>
		<content:encoded><![CDATA[<p>[...] There is much debate whether philosophically the first or last click should be credited &#8211; or credit be divided across keywords. And there are tools like Omniture SiteCatalyst that allow you to use &#8220;linear&#8221; allocation (again, Craig shares an example). [...]</p>
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